All Things Strategy

I'm Matt Green, a marketing and ops strategist, creative problem-solver, and lifelong learner who thrives at the intersection of branding, growth, and experiential marketing. With over 20 years of experience, I've helped businesses build brands, streamline processes, and create memorable experiences that drive real results. Whether it's developing a brand from the ground up, crafting high-converting digital campaigns, or engineering seamless automation, my goal is simple: turn ideas into impact, for businesses and for the people behind them. 

Twenty Years, One Company, Four Seats. I joined a Chicago multi-brand hospitality group in 2004 as a marketing manager, at a company that sold almost entirely through print. I optimized the print program first, then built its first digital capability, and moved up through Director, Senior Director, and finally VP of Marketing and Business Development. A 37.5% sales increase, then 112.5%, then nearly doubling sales again across three simultaneous brands. Close rate from 20% to 35%. Direct mail ROI from 3:1 to 15:1, before I moved two-thirds of that budget into digital. The group grew from roughly $5M to roughly $20M and was acquired in 2023.

Since 2024 I've run Continuum Growth Partners as a fractional CMO and COO, building growth and operating functions for companies that need one built rather than managed. A pre-launch fintech with ten international entities, each in its own regulatory environment. A regional beverage company where unifying two systems cut labor costs 15%. A stadium and arena AV provider where I stood up business development from scratch. A national QSR group opening 25 or more locations a year. Daily execution runs on an agentic AI stack, which is how one operator covers that much ground.

I live in the Chicago suburbs with my amazing wife and two young daughters, who remind me every day what's truly important. I embrace warm sand and ocean breezes, yet somehow find myself in the middle of Midwest winters.

I have a deep appreciation for vinyl records — specifically those pressed before 1996, because music just felt different back then. When I'm not strategizing for brands, you might find me playing the banjo ukulele, which is both as fun and as ridiculous as it sounds.

I believe in growth — not just in business, but in life. I practice Neuro-Linguistic Programming (NLP) to better understand myself and the people I work with. I aim to meditate and work out daily (some days more successful than others) and enjoy reading about Stoicism, business trends, and adventure stories, yes, even the ones my teen-age daughter recommends.

Favorite Quote: “It never got weird enough for me.” – Hunter S. Thompson

As founder and chief strategist, I specialize in aligning marketing, sales, and operations to drive cohesive and effective business growth.

• Strategic Alignment — Harmonizing marketing, sales, and operations to achieve organizational goals
• Process Optimization — Streamlining workflows across departments for efficiency and scale
• Performance Metrics — Building KPIs that monitor and drive success across all functions
• Team Leadership — Leading cross-functional teams with collaboration and clarity
• Market Analysis — Conducting research to inform strategy and stay ahead of industry trends