All Things Strategy

I'm Matt Green, a marketing and ops strategist, creative problem-solver, and lifelong learner who thrives at the intersection of branding, growth, and experiential marketing. With over 20 years of experience, I've helped businesses build brands, streamline processes, and create memorable experiences that drive real results. Whether it's developing a brand from the ground up, crafting high-converting digital campaigns, or engineering seamless automation, my goal is simple: turn ideas into impact, for businesses and for the people behind them.

I live in the Chicago suburbs with my amazing wife and two young daughters, who remind me every day what's truly important. I embrace warm sand and ocean breezes, yet somehow find myself in the middle of Midwest winters.

I have a deep appreciation for vinyl records — specifically those pressed before 1996, because music just felt different back then. When I'm not strategizing for brands, you might find me playing the banjo ukulele, which is both as fun and as ridiculous as it sounds.

I believe in growth — not just in business, but in life. I practice Neuro-Linguistic Programming (NLP) to better understand myself and the people I work with. I aim to meditate and work out daily (some days more successful than others) and enjoy reading about Stoicism, business trends, and adventure stories, yes, even the ones my teen-age daughter recommends.

Favorite Quote: “It never got weird enough for me.” – Hunter S. Thompson

As founder, chief strategist, and glorified project manager, I specialize in aligning marketing, sales, and operations to drive cohesive and effective business growth.

• Strategic Alignment — Harmonizing marketing, sales, and operations to achieve organizational goals
• Process Optimization — Streamlining workflows across departments for efficiency and scale
• Performance Metrics — Building KPIs that monitor and drive success across all functions
• Team Leadership — Leading cross-functional teams with collaboration and clarity
• Market Analysis — Conducting research to inform strategy and stay ahead of industry trends

B2B/B2C Brand Creative · Product & Performance Strategy · Omni-Channel Marketing · Enterprise Stakeholder Relations · Creative Direction & Storytelling · Integrated Marketing Campaigns · Data Analytics & KPI/ROI Optimization · Customer Experience & Journey Mapping · Digital Marketing & Automation · SEO/SEM · Market Positioning & Competitive Analysis · Cross-Functional Team Leadership · Financial Budget Management