All Things Strategy
Matthew Green - Founder
Fueled by: Passion, Strategy, Creativity, and Growth
I’m Matt Green, a marketing strategist, creative problem-solver, and lifelong learner who thrives at the intersection of branding, digital growth, and experiential marketing. With over 20 years of experience, I’ve helped businesses build brands, streamline processes, and create memorable experiences that drive real results. Whether it's developing a brand from the ground up, crafting high-converting digital campaigns, or engineering seamless automation, my goal is simple: turn ideas into impact—for businesses and for the people behind them.
What Drives Me:
I live in the Chicago suburbs with my amazing wife and two young daughters, who remind me every day what’s truly important. I embrace warm sand and ocean breezes, yet I somehow find myself in the middle of Midwest winters. I have a deep appreciation for the sound and smell of vinyl records—specifically those pressed before 1996, because, let’s be honest, music just felt different back then. When I’m not strategizing for brands, you might find me playing the banjo ukulele, which is both as fun and as ridiculous as it sounds.
I believe in growth—not just in business, but in life. I practice Neuro-Linguistic Programming (NLP) to better understand myself and the people I work with, helping me connect, communicate, and problem-solve in meaningful ways. I aim to meditate and work out daily (some days are more successful than others) and enjoy reading about Stoicism, business trends, and adventure stories—yes, even the ones my 12-year-old daughter recommends.
Favorite Quote: “It never got weird enough for me.” – Ed Green
What I Do:
As the founder, chief strategist and glorified project manager, I specialize in aligning marketing, sales, and operations to drive cohesive and effective business strategies. By integrating these core functions, I ensure that our initiatives are synchronized, leading to enhanced performance and sustainable growth.
- Strategic Alignment: Developing and implementing strategies that harmonize marketing, sales, and operations to achieve organizational objectives.
- Process Optimization: Identifying and streamlining processes across departments to improve efficiency and effectiveness.
- Performance Metrics: Establishing key performance indicators (KPIs) to monitor and drive success across all functions.
- Team Leadership: Leading cross-functional teams to foster collaboration and ensure alignment with strategic goals.
- Market Analysis: Conducting thorough market research to inform strategy and stay ahead of industry trends.
What I'm Best At:
B2B/B2C Brand Creative, Product & Performance Strategy, Omni-Channel & Multi-Channel Marketing, Enterprise Stakeholder Alignment & Relations, Creative Direction & Storytelling, Integrated Marketing Campaigns, Data Analytics & KPI/ROI Optimization, Customer Experience & Journey Mapping, Digital Marketing & Automation, SEO/SEM, Market Positioning & Competitive Analysis, Cross-Functional Team Leadership & People Development, Financial Budget Management.
All Things Automated
Pete Rakozy - Master Automater
Fueled By: Curiosity, Efficiency, and Making Life Easier
Hey, I’m Pete Rakozy. I love figuring out how things work—whether it’s a complex AI system, a business workflow, or the best way to pack a car for a road trip. I specialize in making life (and work) run smoother through automation, AI, and smart integrations. If there’s a way to eliminate busywork and create more time for what really matters, I’ll find it.
What Drives Me:
I live in Utah with my wife, our three awesome kids, and three dogs who make sure there’s never a dull moment. I grew up in Wisconsin, which means I have a soft spot for cheese, a high tolerance for cold, and a deep appreciation for efficiency. I love being outside, whether it’s hiking a new trail or just stepping away from the screen to reset.
I geek out over meal planning (seriously, I enjoy it), diving into new tech, and solving problems that make businesses run better. And when I’m not working on streamlining systems, you’ll probably find me tinkering with something—because taking things apart is the best way to understand them.
Favorite Quote: "Work smarter, not harder." – Some very wise person
What I Do:
I help businesses stop wasting time on manual tasks and start running smarter.
- AI & Automation – Less busywork, more impact.
- CRM & API Integration – Getting systems to actually talk to each other.
- Data & Analytics – Turning numbers into insights that matter.
- Process Optimization – Making workflows smoother and more efficient.
What I'm Best At:
Solving problems, simplifying processes, building smarter systems, and making sure technology actually works for people—not against them.
All Things Design
Anna Poczatek - Graphic Design
Fueled By: Creativity, Storytelling, and Bringing Ideas to Life
Hey, I’m Anna! I’m a freelance graphic artist with a passion for design and a love for creating visuals that make an impact. Whether it’s branding, marketing materials, or digital content, my goal is to turn ideas into beautiful, effective designs that capture a brand’s unique personality. I believe great design isn’t just about looking good—it’s about telling a story, making connections, and bringing a vision to life.
What Drives Me:
I live in downtown Chicago with my husband and two amazing teenage girls. When I’m not designing, you’ll find me out on a walk, soaking in the energy of the city. I’m Polish at heart and love all things Polish—especially pierogies (because, let’s be honest, they’re the best comfort food). Roses are my favorite flower, and family is everything to me.
I love collaborating with clients, learning about their vision, and crafting designs that truly represent them. Every project is a chance to be creative and make something special, and that’s what keeps me inspired every day.
Favorite Quote: "Creativity is intelligence having fun." – Albert Einstein
What I Do:
I specialize in making brands stand out through bold, creative design.
- Marketing & Advertising Graphics – Creating print and digital content that grabs attention.
- Social Media & Email Content – Designing visuals that engage and convert.
- Brand Identity – Crafting logos, color palettes, and typography that define a brand.
- Menus & Signage – Making businesses visually unforgettable.
What I'm Best At:
Bringing ideas to life through thoughtful layouts, typography, and composition. Whether it’s a social media campaign, a restaurant menu, or a full brand identity, I focus on creating designs that are not just beautiful—but meaningful.
All Things Video, Photo & Social
Nick Harris - Video & Photo
Fueled By: Adventure, Storytelling, and Capturing Life in Motion
I’m Nick Harris! A Scottish-born, California-at-heart kind of guy, now calling Chicago home. I’ve spent the last 14+ years behind the lens, capturing life in all its forms—whether it’s the raw emotion of a portrait, the energy of a live event, or the cinematic magic of a well-told story. Photography and videography aren’t just what I do—they’re how I see the world. Every frame tells a story, and I’m here to make sure it’s unforgettable.
What Drives Me:
I’m all about chasing great moments—whether that’s behind a camera, in the mountains after fresh snowfall, or on the beach with a Scotch in hand. Fast cars, good beer, and a great party? Count me in. I thrive on energy, connection, and the thrill of creating something that makes people stop and feel something. You can always catch me with a smile on my face, ready to bring the fun wherever I go.
Favorite Quote: “Work hard, play harder.” – Some wise Scotsman, probably
What I Do:
I specialize in bringing stories to life through photography and film.
- Photography – Commercial, editorial, portraits, landscapes, events—you name it, I shoot it.
- Videography – Cinematic narratives, brand storytelling, promotional content, and more.
- Visual Storytelling – Capturing raw emotions and authentic moments that connect with audiences.
- Creative Direction – Helping brands and individuals craft visuals that stand out.
What I’m Best At:
Making people feel comfortable in front of the camera, capturing the real and unscripted, and turning everyday moments into something cinematic. Whether it’s a big corporate gig, an intimate wedding, or a fast-paced event, I bring my signature style, energy, and expertise to every project.
All Things Production & Media
Dean Magdalin - Media Production, Post-Production & Media Buying
Fueled By: Creativity, Storytelling, and Visual Excellence
Hey, I’m Dean Magdalin, a seasoned producer with over 20 years in the industry. I specialize in movie and video production, voice production, and media buying. As the proud owner of a 5,000 sq ft green screen studio, I’ve had the privilege of working on diverse projects that have earned me two Emmy awards. My passion lies in crafting compelling narratives and bringing creative visions to life through the art of visual storytelling.
What Drives Me:
Life’s a story, and I’m here to tell it—with a punchline. As a master storyteller, I find joy in weaving narratives that captivate and entertain. Whether it’s crafting a compelling film or delivering a perfectly timed joke (yes, even the cheeky ones), I thrive on connecting with people through humor and creativity.
At home in Chicago, my amazing wife keeps me grounded, while our two daughters inspire me to see the world through fresh, imaginative lenses. They’re my daily reminders of what truly matters and my biggest fans (or so I like to think).
I’m driven by the thrill of storytelling, the warmth of family, and the challenge of making people laugh—no matter the scenario. After all, a well-timed joke can light up a room, just like a well-told story can illuminate the human experience.
Favorite Quote: “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams
What I Do:
I offer a comprehensive suite of services designed to meet diverse media needs:
- Movie and Video Production: From concept development to post-production, I handle all aspects of film and video creation, ensuring high-quality, engaging content.
- Voice Production: I provide professional voice-over services, adding depth and clarity to your projects.
- Green Screen Studio Rental: My state-of-the-art 5,000 sq ft green screen studio is available for various production needs, offering a versatile space for creative endeavors.
- Media Buying: I strategize and execute effective media buying plans to maximize reach and impact for your campaigns.
What I’m Best At:
I excel in producing high-quality visual content that tells a story and captivates audiences. My strengths include:
- Creative Direction: Leading projects with a clear vision and innovative approach.
- Technical Expertise: Utilizing advanced production techniques and equipment to achieve professional results.
- Client Collaboration: Working closely with clients to understand their goals and deliver tailored solutions.
- Award-Winning Production: Delivering work that meets the highest industry standards, as evidenced by my two Emmy awards.
All Things Distribution & White Label
Zach Marsh - Distribution, White Label Products, Networking
Fueled By: Innovation, Connection, and Unyielding Determination
Hey, I’m Zack Marsh, the driving force behind Good Distribution. With a passion for sourcing everything from tennis rackets to tinctures, I’ve built a dynamic distribution and manufacturing company that thrives on versatility and excellence. My journey has been all about creating a vast network of partners to deliver top-notch products and services.
What Drives Me:
I’m all about making connections and delivering results. Whether it’s private labeling the next big product or ensuring seamless merchant services, I’m dedicated to helping brands shine. Collaborating with leading online sellers, I work to get products noticed on platforms like Walmart and Amazon, and partner with influencers boasting impressive engagement rates.
Beyond the business world, I’m a die-hard Yankees fan, a concert enthusiast, and an avid traveler. Networking is in my DNA, and I never pass up the chance to enjoy a Bartles & James wine cooler with friends.
Favorite Quote: "Wealth is of the mind, not of the pocket" - Unknown
What I Do:
- Product Sourcing: Leveraging an extensive network to find and provide a wide range of products tailored to client needs.
- Private Label Manufacturing: Specializing in creating customized, branded products that stand out in the market.
- Merchant Services: Offering comprehensive solutions to streamline payment processing and enhance customer experiences.
- E-commerce Integration: Assisting clients in effectively launching and managing products on major platforms like Walmart and Amazon.
- Influencer Partnerships: Connecting brands with high-engagement influencers to amplify reach and impact.
What I’m Best At:
- Networking: Building and nurturing relationships that drive business growth and open new opportunities.
- Strategic Planning: Developing and executing plans that align with client goals and market trends.
- Market Analysis: Staying ahead of industry shifts to provide clients with cutting-edge solutions.
- Brand Development: Crafting compelling brand identities that resonate with target audiences.
- Problem-Solving: Tackling challenges head-on with innovative and effective solutions.
