Track Record
- Nearly doubled sales across three simultaneous brands, in a group that grew from roughly $5M to roughly $20M and was acquired in 2023
- Moved close rate from 20% to 35%, cutting CAC roughly 40% at constant lead cost
- Acquired customers at roughly $33, with acquisition cost recovered on the first order
- 40% RFP win rate on $100K to $3M multi-year contracts across government, education, corporate, and Fortune 500 buyers
- Built partnerships with 100+ Chicagoland venues, multiplying annual lead opportunities roughly 15x
- Improved direct mail ROI from 3:1 to 15:1, then moved two-thirds of the budget into digital while results improved
- Produced a flagship experiential event to 45,000 attendees, developed into 14 cities
Capabilities
Go-To-Market & Growth Strategy
Marketing Operations & Revenue Systems
Demand Generation & Digital Marketing
- Target Market Definition & Segmentation
- Competitive Positioning & Messaging Framework
- Channel Strategy & Distribution Planning
- Launch Planning & Post-Launch Optimization
Demand Generation & Digital Marketing
Marketing Operations & Revenue Systems
Demand Generation & Digital Marketing
- SEO & Content Marketing
- Paid Advertising (Google, Meta, TikTok, LinkedIn)
- Marketing Automation & CRM Integration
- Email & Social Media Management
- Website Design & Development
- AI Avatar Video Content (Done For You)
Marketing Operations & Revenue Systems
Marketing Operations & Revenue Systems
Marketing Operations & Revenue Systems
- HubSpot & CRM Architecture, Migration & Administration
- Marketing Automation & Lifecycle Workflow Build
- Lead Scoring, Routing & Sales-Marketing Alignment
- Attribution, Dashboards & Pipeline Reporting
- CAC, LTV & Payback Instrumentation
- Data Hygiene & Systems Integration
Lifecycle & Retention Marketing
Lifecycle & Retention Marketing
Marketing Operations & Revenue Systems
- Customer Journey Mapping & Funnel Strategy
- Onboarding & Retention Campaign Design
- Segmentation & Personalization Strategy
- Lead Nurturing & Re-Engagement Programs
- NPS Improvement & Customer Satisfaction Strategy
- CRM Automation & Behavioral Triggers
AI Transformation & Enablement
Lifecycle & Retention Marketing
AI Transformation & Enablement
- Agentic AI Workflow Design & Deployment
- AI Adoption & Change Management Across Departments
- Research, Content, CRM & Reporting Run by Coordinated AI Agents
- AI Tool Stack Evaluation, Integration & Governance
- Team Enablement: Training Operators to Run AI Daily
- AI Video & Avatar Production Systems
Revenue & Sales Leadership
Lifecycle & Retention Marketing
AI Transformation & Enablement
- Sales Team Development, Coaching & Performance Frameworks
- CRM Design, Pipeline Management & Sales Process Optimization
- Close Ratio Improvement & Conversion Strategy
- Enterprise Account Development & Territory Expansion
- RFP Strategy & Competitive Proposal Development
- Sales Enablement & Team Alignment
Partnerships & Business Development
Partnerships & Business Development
Partnerships & Business Development
- Channel, Venue & Retail Partnership Development
- Co-Marketing & Referral Program Design
- Enterprise & Named Account Strategy
- Partner Negotiation & Multi-Year Contract Structuring
- Partner Enablement & Joint Go-To-Market Execution
Operations & Scaling
Partnerships & Business Development
Partnerships & Business Development
- Multi-Location Systems & Playbook Development
- Fulfillment, Distribution & Logistics Process Improvement
- Scalability Planning & Systems Documentation
- Operational Workflow Analysis & Redesign
Process Innovation
Partnerships & Business Development
Brand & Creative Strategy
- Technology & Automation Integration
- Cross-Department Process Alignment
- KPI Development & Performance Tracking
- Systems Documentation & Efficiency Audits
Brand & Creative Strategy
Offline & Experiential Demand
Brand & Creative Strategy
- Brand Identity & Visual Storytelling
- Campaign Creative & Ad Concepts
- Marketing & Sales Materials (decks, brochures, presentations)
- Data-Backed Creative Optimization
- Environmental Branding & Signage
Offline & Experiential Demand
Offline & Experiential Demand
Offline & Experiential Demand
- Experiential Marketing & Large-Scale Event Production
- Sales & Event Materials (brochures, cards, promo items)
- Direct Mail Campaigns
- Print Optimization Backed by Digital Data
Product & Concept Strategy
Offline & Experiential Demand
Offline & Experiential Demand
- Product Positioning & Launch Messaging
- Operational Feasibility Review
- Demand & Market Research
- Sales Channel & Pricing Analysis
Lets Discuss How We Can Help
Reviews
"I had the opportunity to work with Matt for 10 years, and he consistently impressed me with his creativity and strong work ethic. As a leader in both marketing and business development and event strategy, Matt always brought fresh ideas to the table and worked hard to execute them. He’s dedicated, trustworthy, and someone you can count on to get the job done right. He is great at collaborating and finding the most beneficial way to accomplish a goal."
Laura Wrassman - CS Weddings
"It’s rare to find someone as talented and hardworking as Matt. His knowledge spans the full spectrum of digital marketing, from SEO and email funnels to brand development and analytics optimization. What sets him apart is his ability to balance big-picture strategy with the precision of execution, ensuring every campaign exceeds expectations. He’s also a great communicator and listener, which makes collaborating with him effortless. His work ethic, combined with his knack for scaling and growth, makes him an invaluable asset to any organization."
MD Jason Provus - St. Johns Health
I was invited to assist Matt as a business advisor . I found him straightforward and honest in his ability to assess various business challenges. Matt has many of the skills that are inherent in successful businessman. He is focused and persistent. He is a tireless, conscientious, hands-on worker. Matt is unique in his ability to see past an existing processes and discover equipment and methods that make an already successful process more efficient. He has a rare talent in his skills to effectively manage projects of all sizes and complexity, discovering and implementing effective improvements. He has an abundant capacity to deliver significant value and passion in all of his endeavors.
Howard Wax - The Wax Group
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