Revitalizing a Legacy Brand

• The homepage immediately grabs attention with a warm, inviting hero image featuring an elegant event setting.
• A bold, engaging headline ("Let Us Worry About What’s On Your Plate") sets the tone for a stress-free customer experience.
• Two clear call-to-action (CTA) buttons—"Request a Quote" and "View Menus"—offer instant user pathways, reducing friction and ensuring fast conversions.

Simplified Navigation for Frictionless Browsing

• A clean, top-level navigation bar organizes key sections: Home, Events, Menu, Service Area, and Corky’s Corner (Blog), allowing users to find what they need quickly.
• Each event category (Corporate, Weddings, Social, and Picnic Catering) has a dedicated landing page with clear messaging and relevant imagery to enhance user trust.
• Breadcrumb navigation on subpages ensures users always know where they are and can easily return to previous sections.

• Each catering service (Corporate, Weddings, Social, Picnics) is structured with a strong visual hierarchy:
• Hero banner with an engaging image & event-specific title for instant clarity.
• Compelling event descriptions outlining what customers can expect.
• CTA buttons in high-contrast red to encourage quick inquiries.
• Strategic use of white space & imagery keeps the layout clean and user-friendly.

• Instead of forcing users to sift through lengthy PDFs, menus are visually categorized with image thumbnails (Main Catalog, Wedding, Bar Packages).
• Users can preview or download menus in an intuitive, non-disruptive way.

• Consistent use of CTAs (“Request a Quote”) throughout all key pages ensures that the user is never far from taking action.
• Emphasis on storytelling & trust-building: “We know fried chicken” and “40+ years of service” messaging reinforces credibility.
• Blog integration ("Corky’s Corner") establishes the brand as a catering authority while improving SEO.

Corky’s Catering has always been synonymous with quality, tradition, and exceptional service, but as the food and event industry evolved, so did the need for a modern, cohesive menu experience. Our goal was to create menu designs that weren’t just functional but a true extension of the brand’s identity—something that felt premium yet approachable, visually engaging, and easy to navigate.

The new menu designs were carefully curated to balance brand heritage with modern appeal. Key elements include.

Strong Visual Hierarchy – Clean layouts, bold typography, and intuitive sectioning allow for effortless browsing.
Branded Color Palette – Leveraging Corky’s signature reds, blacks, and neutrals to maintain consistency across all materials.
High-Quality Food Photography – Showcasing Corky’s delicious offerings in a way that excites customers and drives conversions.
Custom Cover Art – Unique, event-specific cover designs for different catering categories (Corporate, Social, Weddings, and Picnics), ensuring a tailored experience.

Each menu variation was crafted to cater to specific audiences and occasions, providing a seamless and engaging customer journey from the moment they pick up a menu to when they place an order.

We didn’t just update the menus—we revamped the entire experience:
Flexible Formats – Designed in both digital and print-friendly versions, reducing unnecessary printing while keeping menus accessible.
Streamlined Navigation – Categories were structured for quick decision-making, reducing cognitive overload for customers.
Event-Specific Personalization – Wedding clients see a refined, elegant design, while corporate menus exude a polished, professional feel.

The accompanying menu cover art series helped define each catering segment, ensuring instant brand recognition and elevating the presentation beyond just a list of offerings.

Increased Engagement – Customers spent more time reviewing offerings, leading to higher conversion rates.
Stronger Brand Cohesion – The menu aesthetic now seamlessly aligns with Corky’s website, social media, and marketing materials.
Operational Efficiency – The shift to digital-friendly formats reduced printing costs while maintaining premium presentation for in-person interactions.