In 2019, three exceptionally talented women from San Francisco conceived an innovative idea and sought assistance with logo design, media strategies, and distribution solutions. We collaborated with them on the initial iterations of their logo. Although the logo has been modified following the company's acquisition, the original aesthetic remains evident.
Our media strategy focused on promoting the first woman-owned tequila company, achieving significant milestones such as features on The Oprah Winfrey Show and endorsements from several Hollywood figures, even before the term "influencers" became commonplace.
Recognizing that distribution was crucial for national recognition, we provided strategic support to scale and grow the brand until its acquisition by Diageo in March 2022.
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